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Secrets from the front lines of retail, DTC, and eCommerce.

Get candid, unfiltered perspective from marketing leaders that have been on the front lines of some of North America's largest brands. What works, what doesn’t, and what you absolutely should be doing now.

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About the Host

The Last Click is the latest venture from Chris Parsons, award winning marketer, author of Retail Rewired and co-host of Commerce Rewired. In 2026 Chris was named one of retails top experts by Rethink Retail. Over the past two decades, Chris has led marketing for brands like Home Hardware, Newegg and Walmart. Chris actively keynotes on the topics of Retail, AI and eCommerce, and has coined the term “The AI Moment of Discovery”, which you can learn more about at TheAIMOD.com

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The Last Click is a content platform for retail, DTC, and eCommerce leaders focused on what actually drives growth. Through podcasts, newsletters, and community conversations, we share real-world insights from the front lines of modern commerce. No fluff. Just practical thinking for brands that want to grow.

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