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Cross-Brand Collaboration

Practical methods for driving larger digital basket sizes by partnering complementary CPG brands to offer utility-focused, solution-oriented ad experiences.

Navigating the Future of Retail Media: Insights from Pratyush Kumar

Aug 20, 2026

Navigating the Future of Retail Media: Insights from Pratyush Kumar

Forget empty clicks. Pratyush Kumar breaks down how Retail Media Networks give CPG brands real, closed-loop proof of sales.

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The Last Click is a content platform for retail, DTC, and eCommerce leaders focused on what actually drives growth. Through podcasts, newsletters, and community conversations, we share real-world insights from the front lines of modern commerce. No fluff. Just practical thinking for brands that want to grow.

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